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This week's chart · Week of Sep 28

The Chart

This week's ranking of what's actually selling — by sell-outs, resale, search spikes and outlet coverage.

Recaps →

  1. 1 NEW
    Laneige Lip Sleeping Mask Beauty · Sephora
    424M views on its TikTok hashtag checked 10/1
    HYPE
    $25 Shop →
  2. 2 NEW
    Owala FreeSip 24oz Home · Target
    Picked by 5 back-to-school guides checked 10/1
    HYPE
    $29.99 Shop →
  3. 3 NEW
    e.l.f. Glow Reviver Lip Oil Beauty · Target
    13M views on its launch video checked 10/1
    HYPE
    $9 Shop →
  4. 4 NEW
    Sol de Janeiro Cheirosa '62 Hair & Body Mist Beauty · Sephora
    On Who What Wear's TikTok-viral list checked 10/1
    HYPE
    $39 Shop →
  5. 5 NEW
    Fuggler 9" Laboratory Misfits Plush Hobbies · Target
    90M+ units shipped in 2026; 20B+ views across platforms; audience skews teens and kidults (Oct 1, 2026) checked 10/2
    HYPE
    $13.29 Shop →
  6. 6 NEW
    Touchland Power Mist Hand Sanitizer Beauty · Touchland
    Some scents sold out · 5,715 reviews · 4.9★ checked 10/1
    HYPE
    $10 Shop →
  7. 7 NEW
    Brandy Melville Priscilla Pants Fashion · Brandy Melville
    Searches up 200% (source not given) checked 10/1
    HYPE
    $24 Shop →
  8. 8 NEW
    lululemon Align High-Rise Pant 25" Fashion · lululemon
    Teen TikTok favorite (TODAY) checked 10/1
    HYPE
    $59 Shop →
  9. 9 NEW
    UGG Classic Ultra Mini Boot Fashion · UGG
    Teen TikTok favorite (TODAY) checked 10/1
    HYPE
    $109.99 Shop →
  10. 10 NEW
    adidas Samba OG Fashion · adidas
    Back-to-school TikTok trend (Who What Wear) checked 10/1
    HYPE
    $100 Shop →
  11. 11 NEW
    NeeDoh Nice Cube Hobbies · Schylling
    Maker paused new orders due to 'exceptionally high' demand (checked 10/2) checked 10/2
    HYPE
    $5.99 Shop →
  12. 12 NEW
    Clinique Almost Lipstick in Black Honey Beauty · Clinique
    Sales spiked at Ulta and Amazon within 14 hours of a 7-day TikTok Shop campaign (Sep 29, 2026) checked 10/2
    HYPE
    $25 Shop →
  13. 13 NEW
    Wonderskin Wonder Blading All-Day Lip Stain Beauty · Sephora
    177.7K 'loves' and 405 reviews on Sephora (checked 10/2) checked 10/2
    HYPE
    $22 Shop →