Evidence 3/5 Loop Home·Target Loop Eclipse Sleep Mask The earplug brand's first sleep mask racked up 300+ reviews in its first three weeks. $49.99 Checked 10/1 Shop at Target → ♡ Why it's trending — evidence 3/5 September trend report (TODAY)Source ↗341 Target reviews in 3 weeksSource ↗
Evidence 5/5 Owala ♡ Home · Target Owala × Pokémon FreeSip 16oz (Pikachu) ↑ Pokémon 30th anniversary drop Sold out online within hours of launch, and resellers were asking nearly double. It's back in stock — for now. Sold out online on launch day (9/16)Reselling for $50–60 $29.99 Checked 10/1 Shop at Target →
Evidence 4/5 Chiefs SOLD OUT ♡ Fashion · Chiefs Shop WEAR by Erin Andrews Chiefs Colorblock Tank ↑ Worn by Taylor Swift (9/20) Taylor wore it to the game, and the official store sold out of every size the next day. The celebrity effect, in one tank top. Sold out right after she wore itAll 6 sizes still out as of 10/1 $39.99 Sold out in every size · restock alerts available · Checked 10/1 Chiefs Shop restock alert →
Evidence 4/5 LEGO ♡ Hobbies · LEGO LEGO Pokémon Rayquaza 72168 Preorders sold out in the US, UK and EU before launch, and searches are spiking. In stock now. Preorders sold out in the US, UK & EU60K+ monthly searches (estimate) $129.99 Checked 10/1 Shop at LEGO →