The 28 most-Googled celebrity styles, from five published studies
"Style icon" is an argument. Searches are receipts. We lined up five published studies on whose outfits people actually look up, and built one board without mixing their numbers.
How to read this board
There's no official ranking of celebrity outfit searches, so we used the studies that tried to measure it:
- Superdry (Jan 2025): US Google searches for 113 celebrities with fashion/outfit/style, monthly average from Dec 2021 to Nov 2024
- Dalston Mill Fabrics (Oct 2022): worldwide style searches for 200+ famous women
- CommonCentsMom (Dec 2022): US style searches for 100+ celebrities, monthly average
- Money.co.uk (Nov 2021): in how many countries a person is the most-searched outfit
- NYC Leather Jackets (Jan 2025): a combined score of fashion searches, social mentions and Pinterest
Each study measured something different, so numbers are only compared inside the same study. The order below roughly follows each person's strongest single result.
1–10
1. Taylor Swift: Superdry #1, 83,200 searches a month, about 4x the #2. NYC Leather Jackets #2.
2. Harry Styles: Money.co.uk #1 in 27 countries, US and UK included. Superdry #2 (20,876).
3. Zendaya: Superdry #3 (20,700). CommonCentsMom #1 (21,760).
4. Ariana Grande: Dalston #1 (59,150). CommonCentsMom #2 (21,610). Superdry top 10.
5. Billie Eilish: in all four search studies. Dalston #3 (52,300), CommonCentsMom #3 (21,560), Money.co.uk #2 (23 countries), Superdry #5.
6. Rihanna: NYC Leather Jackets #1. Dalston #8 (27,700). Superdry top 10.
7. Kendall Jenner: Dalston #2 (57,190). NYC Leather Jackets #6.
8. Kim Kardashian: Dalston #5 (33,800). NYC Leather Jackets #3, with the most Pinterest pins (2,265).
9. Kylie Jenner: Dalston #7 (31,200). NYC Leather Jackets #4.
10. Kanye West: Superdry #4 (15,363), the only man besides Harry in its top 5.
11–20
11. Kate Middleton: Dalston #4 (41,800).
12. Hailey Bieber: Dalston #6 (32,220), and #1 for "street style" searches (12,500). NYC Leather Jackets #8.
13. Bella Hadid: Dalston #9 (27,500). NYC Leather Jackets #7.
14. Princess Diana: Dalston #10 (26,030). CommonCentsMom #9 (14,160).
15. Audrey Hepburn: Dalston #11 (25,050). CommonCentsMom #11 (12,150).
16. Selena Gomez: Dalston #12 (24,300).
17. Meghan Markle: Dalston #13 (23,880). Superdry top 10.
18. Lady Gaga: CommonCentsMom #5 (18,600). Superdry top 10.
19. Olivia Rodrigo: CommonCentsMom #6 (17,760).
20. Gigi Hadid: NYC Leather Jackets #5. Dalston #14.
21–28
21. Dua Lipa: NYC Leather Jackets #10 (22,400 searches).
22. Sabrina Carpenter: Superdry top 10, the newest name on the newest board.
23. Doja Cat: CommonCentsMom #13 (11,810).
24. Lizzo: CommonCentsMom #14 (11,540).
25. Britney Spears: CommonCentsMom #15 (11,120).
26. Cardi B: Money.co.uk top 10.
27. Jisoo (BLACKPINK): Money.co.uk top 10, the only K-pop name on any board.
28. Justin Bieber: Money.co.uk top 10.
What the board says
Fame and outfit searches aren't the same chart, except at #1. Taylor Swift tops both. Below her, models (Kendall, Bella, Gigi) and a royal outrank pop stars with bigger streaming numbers.
The street-style crown is specific. Hailey Bieber isn't top 5 overall in Dalston's data, but she's #1 for street style searches. That's the outfit people try to copy on a Tuesday.
Old icons still chart. Princess Diana and Audrey Hepburn sit in the top 15 of two separate 2022 studies.
See what they actually wear
18 of these 28 have a dated style archive on our site: every look we have on record, the brands they wear most, and what's still buyable. Start with Taylor Swift, Hailey Bieber or Kendall Jenner.
*Methodology: compiled Oct 21, 2026 from news reports of each study (Superdry via the New York Post and iHeart, Jan 2025; Dalston Mill Fabrics via Hello! and FashionNetwork, Oct 2022; CommonCentsMom via FashionUnited, Dec 2022; Money.co.uk via FashionUnited, Nov 2021; NYC Leather Jackets via Footwear Plus, Jan 2025). Superdry's ranks 6–10 were published without figures. NYC Leather Jackets mixes search, social and Pinterest data, so we use its ranks only.*